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Visual Effects Drive Online Video Ad Engagement: Study
Since online video burst on the scene, there has been a demarcation between "premium" content and everything else. A common definition is that "premium" content comes from well-known brands (e.g. studios, TV networks, etc.) while everything else doesn't. But a more subtle distinction often can be found in premium content's higher production values - improved lighting and sound quality and the use of visual special effects (VFX). VFX can range from the small (animating objects) to the big (whole scenes treated with specialized looks). VFX gives content something extra, ranging from a real "wow" factor to a more subtle polish that makes it innately more appealing.
Just as premium content providers have long understood the value of VFX, so too have advertisers, particularly for expensive, high-profile TV ads. Now, with the migration of audiences to online video, and the interest of brands in increasing their spending in this medium, VFX can similarly improve the effectiveness and ROI of online video ads. That's the conclusion of a new research study from GenArts, a leading VFX provider. While my usual caveats about sponsored research apply, the study demonstrates multiple ways that VFX-enhanced ads increase key ad metrics.
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3 Video Predictions for 2012: YuMe's Jayant Kadambi
Continuing the year-end series of industry executives sharing their top 3 video predictions for 2012, today's entry is from Jayant Kadambi, CEO and co-founder of YuMe, a provider of video advertising software and services.
Categories: Advertising, Predictions
Topics: Predictions, YuMe
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Video Predictions for 2012: A Year-End Series
Late December is when I typically look into my crystal ball and make my top online video predictions for the upcoming year. But this time, I'm turning the tables and trying something new. Instead of sharing my point of view, I've reached out to a number of media and technology executives to ask for their top 3 video predictions for 2012. I was very open-ended in my outreach: predictions can be big picture or small picture, business model or tech focused, serious or humorous, etc. They can be submitted as text or as videos.
I asked that they not be blatantly self-serving (e.g. We'll become the #1 provider of blah, blah in 2012") though it's to be expected that each person's predictions will at least partially align with their company's goals. The series is meant to be very open-ended and inclusive, so if you have strong beliefs about what's ahead in 2012, send them on over and I'll try to publish them too. My attitude is that with all that's happening in online and mobile video, getting as many perspectives on what's coming is beneficial to all of us. At the end I'll aggregate all of them into one post, and yes, despite what I said, I will weigh in on what I see as the top 3. We can discuss them all on VideoNuze or at Twitter #3predictions.
The series kicks off with predictions from Jim Louderback, CEO of Revision3, an independent special interest video network (see below).Categories: Predictions
Topics: Predictions, Revision3
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3 Video Predictions for 2012: Jim Louderback, CEO, Revision3
Jim Louderback, CEO of Revision3, an independent special interest video network, kicks of VideoNuze's year-end feature of posting the top 3 video predictions for 2012 from executives around the industry.
Categories: Predictions
Topics: Amazon, Apple, Google, Kinect, Microsoft, Revision3, Siri, YouTube
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Verizon Won't Easily Snag Netflix
Verizon is getting its full turn in the rumor mill. Last week, word had it that Verizon is looking to launch an OTT subscription service. Next, Verizon was teaming up with Redbox. And the latest rumor yesterday is that Verizon is
planning a bid to acquire Netflix, which sent Netflix's beleaguered stock up by 6%, and more today. As always, you can never be sure what to believe. But let's assume for a moment that Verizon is sniffing around Netflix. While the combination makes a certain amount of sense, Verizon's big challenge will be that if Netflix is truly in play, unlike others, I would expect pretty healthy bidding competition.
Categories: Aggregators, Deals & Financings
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Twitvid Launches Social Video Network
Twitvid is broadening its mission today, from being a way to share mobile videos to Twitter, to becoming an "open social video network" that allows users to subscribe to particular channels or video feeds that interest them. The channels could be based on topics, people or brands, and consist of videos sourced from YouTube, Vimeo and Twitvid itself initially, with others to follow. Twitvid's CEO Mo Adham explained to me last week that because users are prone to view video from multiple sources, the new initiative helps simplify the overall video experience. When selecting a particular channel, all the new videos that have been added to it auto-play. Channels can be private or public and shared via social networks with friends and followers.
Categories: Social Media
Topics: Facebook, Twitvid, YouTube
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Why Albert Pujols is Over-the-Top's New Best Friend
When baseball great Albert Pujols signed a staggering 10-year, $254 million deal with the Los Angeles Angels of Anaheim last week, he became
over-the-top's (OTT) new best friend. That's right, everyone including Netflix, Hulu, YouTube and Amazon, plus countless online-only content producers, should have been celebrating Pujols's new riches. Why? Because the Pujols deal is the latest example of how pay-TV seems determined to price itself out of reach for certain segments of the population, opening up a huge window for OTT to succeed.
Categories: Cable Networks, Cable TV Operators, Indie Video, Satellite, Sports, Telcos
Topics: Albert Pujols, Angels, ESPN, FOX, Liberty Global, TNT
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A Personal Note This Holiday Season
When I started VideoNuze 4 1/2 years ago, one of my key principles was to stay focused on business, and not deviate into sharing personal details like so many blogs tend to do. In fact, because the term "blogging" had gained a certain connotation, I decided early on to refer to VideoNuze as an "online publication" to avoid it being mischaracterized. Over time, I've stayed pretty true to that original vision; I respect that you are busy and read VideoNuze for business reasons and I don't want to distract you. However, today I'm going to break my own rule.
Categories: Miscellaneous
Topics: Starring Eliza, Very Berry
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